Why Amazon Image Requirements Matter
Your product images are the first thing customers see on Amazon. Poor quality images lead to lower click-through rates, fewer conversions, and potentially account warnings. Amazon has strict image guidelines that every seller must follow.
In this comprehensive guide, we'll cover all Amazon image requirements and show you how to optimize your product photos for maximum sales.
Main Image Requirements
The main image (the first image customers see) has the strictest requirements:
- Pure white background - RGB 255, 255, 255 exactly
- Minimum 1000 pixels on the longest side (1600+ recommended for zoom)
- Product fills 85% of the image frame
- No text, logos, or watermarks
- No props or accessories not included in the purchase
- Professional quality - sharp, well-lit, color-accurate
Secondary Image Guidelines
You can have up to 9 images total. Secondary images allow more flexibility:
- Lifestyle shots - show product in use
- Scale reference - show size comparison
- Detail shots - highlight features and textures
- Infographics - explain benefits with text overlays
- Package contents - show what's included
Technical Specifications
File Format
Amazon accepts JPEG, PNG, GIF, and TIFF formats. JPEG is recommended for photographs due to smaller file sizes while maintaining quality.
Image Dimensions
- Minimum: 500 x 500 pixels
- Recommended: 2000 x 2000 pixels
- Maximum: 10,000 x 10,000 pixels
File Size
Keep images under 10MB. Larger files may fail to upload or cause slow loading times.
Common Mistakes to Avoid
These errors can get your listing suppressed:
- Off-white backgrounds - even slightly gray backgrounds violate guidelines
- Cropped products - the entire product must be visible
- Blurry images - use proper lighting and focus
- Promotional text - no "Sale" or "Best Seller" badges on main image
- Multiple products - show only what the customer receives
How to Create Amazon-Compliant Images
Step 1: Remove Background
Use Pixelift Background Remover to instantly remove backgrounds and replace with pure white. Our AI ensures pixel-perfect edges.
Step 2: Upscale if Needed
If your images are below 2000 pixels, use Pixelift AI Upscaler to enlarge without losing quality.
Step 3: Optimize File Size
Use Pixelift Image Compressor to reduce file size while maintaining quality.
A+ Content Images
If you have Brand Registry, A+ Content allows enhanced images:
- Comparison charts
- Brand story modules
- Enhanced infographics
- Lifestyle banners
A+ Content images have different size requirements - typically 970 x 300 pixels for banners.
Summary
Following Amazon's image requirements is essential for successful selling. Key takeaways:
- Main image: white background, 1000+ pixels, product fills 85%
- Use all 9 image slots to showcase your product
- Invest in professional photography or use AI tools to meet standards
- Regularly check for policy updates