The snow gods: How a couple of ski bums built the internet’s best weather app

Foto: MIT Tech Review
More than 6 million annual users trust the forecasts of OpenSnow, an app that has proven that a passion for skiing combined with advanced data analytics can challenge meteorological giants. Behind the platform's success are Joel Gratz and Andrew Murray, who started with simple forecast emails and created a tool recognized as the most precise source of snowfall information in the world. The key to their advantage is not proprietary satellites, but a proprietary algorithm that interprets data from public models, such as the Global Forecast System (GFS) and the European Centre for Medium-Range Weather Forecasts (ECMWF). The creators of OpenSnow understood that global weather models often fail in specific mountainous terrain, where microclimates change every few hundred meters. Thanks to proprietary software and the involvement of local meteorologists, the app provides ultra-local forecasts that, for skiers and snowboarders, mean the difference between perfect powder and an icy slope. However, the practical implications for users extend beyond sports—it is a lesson in the effective use of Open Data and Machine Learning in niche industries. OpenSnow demonstrates that personalized information and high-quality data interpretation are more valuable today than access to raw numbers alone, transforming a hobby project into a powerful analytical tool supporting tourism and mountain safety.
In a world dominated by giant tech corporations and state-funded meteorological services, it is rare for two enthusiasts without massive financial backing to revolutionize the way we read the weather. And yet, it was precisely a pair of so-called "ski bums" who created a tool that is now considered the best snowfall forecasting app in the world. Using a combination of raw government data, proprietary AI models, and decades of experience in high-mountain living, they have challenged the industry giants.
The power of data in the hands of enthusiasts
Traditional weather services often fail in specific Alpine conditions, where the terrain can change the local microclimate within minutes. The creators of the app understood that the key to success is not just having the data, but its proper interpretation in a skiing context. The startup relies on publicly available information from federal weather services but does not copy it uncritically. Instead, it passes it through its own specialized machine learning algorithms that have been "trained" based on actual conditions prevailing in ski resorts.
Unlike general weather apps that must forecast conditions for cities, agriculture, and aviation, this solution focuses exclusively on one parameter: snowfall. Thanks to such narrow specialization, the AI models are able to catch nuances that escape global systems, such as the influence of specific ridges on wind direction and powder deposition. This approach has made the app essential equipment for every professional skier and snowboarder.
Read also
Artificial intelligence on safety watch
Success in forecasting "powder" is, however, just the beginning. The creators have already announced the next step in the platform's development: advanced avalanche forecasting. This is a task of a much higher degree of complexity, requiring analysis not only of current precipitation but also the layered structure of the snowpack, temperature changes over time, and the slope angle. Integrating this data in real-time with an AI model could save the lives of thousands of users practicing backcountry skiing.
- Use of advanced AI models to analyze high-mountain microclimates.
- Aggregation of data from government meteorological stations and local sensors.
- Precise prediction of weather windows ideal for extreme sports.
- Upcoming real-time avalanche hazard warning modules.
What sets this startup apart from the competition is its authenticity. The creators, having spent years on the slopes, know that for a skier, information about "5 cm of snow" is useless if they don't know the wind conditions under which that snow will fall and whether it will be immediately blown out of key couloirs. Their system analyzes these variables from the perspective of a practitioner, not just a meteorological theorist, which constitutes the product's unique market value.
Democratization of precision meteorology
The story of this app demonstrates a broader trend in the tech industry: the democratization of access to advanced analytics. Thanks to cloud computing and the availability of ready-made frameworks for building AI models, small teams can today compete with institutions possessing budgets counted in billions of dollars. The key asset is no longer server infrastructure, but know-how and the ability to select input data.
"The best forecasts are not created in sterile city offices, but where technology meets physical experience of the terrain."
Internal industry analysis indicates that the success of these types of niche tools will force giants such as The Weather Company or AccuWeather to change their strategies. Users are increasingly moving away from "all-in-one" apps in favor of highly specialized digital assistants. In the case of winter sports, the margin for error is too small to rely on averaged data for an entire region.
A new standard in outdoor technologies
Looking at the development of this startup, one can predict that the future of outdoor meteorology belongs to hybrid solutions. The combination of hard physical data with subjective user reports from the field (crowdsourcing) and satellite image analysis by AI will create a new quality of forecasting. The two skiers' app is already setting this standard, showing that passion backed by modern technology can overcome bureaucracy and the vast resources of corporations.
In the coming years, the key challenge for the creators will be maintaining precision while scaling the service globally. Every mountain range—from the Andes to the Himalayas—has its own specificity that the algorithms must learn. However, if they manage to maintain their current effectiveness, we may be witnessing the birth of the most influential tool in the history of high-mountain tourism, which will permanently change the way we plan activities on the snow.








